Pink Key Lands Pan Am!
Licensing agency Pink Key Consulting is partnering with Pan Am to extend their highly successful licensing programme to Europe. After many years of developing their licensing programme in the US, taking in products as diverse as chocolate and slot machines, Pan Am is confident they will repeat this success with Pink Key in Europe.
Richard Pink of Pink Key says ‘We are really excited to be taking on Pan Am. It fits brilliantly into our group of brands, there is a huge amount of art available and the potential for product development is fantastic. We are delighted to have such a cool brand as part of our portfolio.’
‘Pink Key’s success with heritage programs makes them a perfect fit for representing the goodwill and character our brand has developed over ninety years’ says Stacy Beck, Vice President of Brands and Licensing for Pan Am. ‘Our rich history is reflected in decades of graphic assets that can only be represented fully with a partner well versed in nostalgia. Pink Key not only understands the historical aspect of our brand, but also the endless innovative possibilities that will help write the next chapters of our legacy, making them the ideal choice to represent Pan American World Airways’ legacy in the European market.’