BABYBEL – 98% MILK 100% FUN

Launched in France in 1977, Babybel, in its iconic red jacket, quickly crossed The Channel to the shores of the UK, where British consumers were wowed by this gloriously natural French cheese which was both tasty and nutritious.

Babybel is the 6th largest hard cheese brand in the world and is available in 77 countries across five continents!  With proven licensing success in Europe, it is now available in the UK for all licensing categories both children and adult merchandise.